Aquago
About
the project
November - December 2022
Project Duration
UXR & UI/UX Designer
Role
Figma
Tool
Aquago is a delivery platform designed to streamline transactions between consumers and sellers, ensuring a smooth and reliable process from purchase to delivery.
Today, many water refilling stations remain unrecognized or unreachable within local areas. A common factor is their lack of online presence or reliance on operations without proper marketing efforts.
Aquago aims to bridge this gap, connecting these stations with consumers while simplifying the delivery experience.
Design Process
Aquago
Many water refilling stations face significant challenges, including losing customers, managing unorganized inventories, and handling uncontrollable payment processes. These issues often stem from a reliance on operation employees to handle everything—from preparing and processing orders to managing deliveries
Goal
Aquago aims to streamline and simplify the connection between water refilling stations and their customers, eliminating hassles, improving inventory management, ensuring smooth and controlled transactions, and enabling scheduled deliveries.
User Research
Interviews with seven water station owners revealed their primary concern is payment processes. Buyers often fail to pay promptly due to the lack of online payment options and delays in product delivery. Many owners expressed a need to monitor and manage payments more efficiently; however, the absence of proper technology makes it challenging to track expenses and follow up with buyers individually.
These findings highlight the need for an easy-to-use app that enables water station owners to quickly check orders and receive payment confirmations seamlessly.
Pain Points
Key Pain Points for Pet Owners:
Buyers often fail to pay on time due to the absence of online payment options, leading to cash flow issues.
Delays in product delivery disrupt the order fulfillment process and customer satisfaction.
Owners face challenges in monitoring and managing payments, requiring time-consuming follow-ups with buyers.
Poor operational processes and payment inefficiencies lead to a decline in customer satisfaction and loyalty.
Competitors overlap service areas
Key Pain Points Customers:
Lack of a convenient online ordering system. Limited options for scheduling deliveries. Difficulty finding nearby water refilling stations.
Limited payment options (e.g., no digital or contactless payments). Difficulty tracking payments or confirming transactions.
Poor communication with sellers or delivery personnel. Delayed responses to inquiries or order updates.
Missed or delayed deliveries. Inability to schedule delivery at a convenient time.
Orders are not delivered when the customer is home.
Empathy Maps
User Personas
Problem Statement
Carlo, a water station owner, needs a platform to streamline ordering, payment, and delivery scheduling to improve customer experience. Mona, a busy company secretary, needs an easy way to order, pay, and schedule water deliveries without waiting or disrupting her routine. Both need a simple platform that makes the process more efficient for both businesses and customers.
Possible Solution
If a platform is developed that simplifies ordering, payment processing, and delivery scheduling for water refilling stations, then both business owners like Carlo and busy customers like Mona will experience improved efficiency, smoother transactions, and greater satisfaction with their service, leading to higher customer retention and business growth.
How Might We
How might we ensure smooth communication between water station owners and customers to avoid delays and confusion in orders and payments?
Customer Journey Map
Storyboard
User Flow
Crazy Eights
I started by brainstorming app designs and decided to use a technique called "Crazy Eight" for wireframing. This method involves spending 8 minutes sketching as many ideas and variations as possible. It’s a great way to explore different screens and approaches for the app design while keeping creativity flowing.
Paper Wireframes
Some of these ideas were inspired by the "Crazy Eights" technique, allowing me to quickly explore different layouts and concepts. Below are a few of my paper wireframes showcasing the results.
Low Fidelity Wireframes
Based on the identified pain points, I developed potential solutions to address them effectively:
A simple and user-friendly app design for seamless navigation.
Easy product selection for users to quickly place orders.
Multiple payment options, including e-wallets and cash.
Real-time order tracking for users.
Users can choose their preferred delivery time and date.
Tools for business owners to manage incoming orders and streamline deliveries effortlessly.
Usability Study
I conducted usability testing sessions with primary users to validate if the new designs effectively addressed their problems. To guide the sessions, I created a script with a scenario where users were tasked with ordering their desired water container and water type using the low-fidelity prototype.
study type: moderated usability study
location: remote, Philippines
participants: 10 participants
length: 30-40 minutes
Process
Findings
During the session, I observed how users interacted with the prototype to order water containers. The testing showed it was easier for users to order, pay, and confirm delivery, as well as choose their desired container and payment method.
Simplicity: Users want to have a detailed but clean user interface for ordering.
Visuals: Users want to have beautiful and engaging colors and icons.
Usability: Users want a platform that will cater to different stores/water stations on the go.
Design System
High-Fidelity Prototype
I designed my high-fidelity mockups in Figma and connected the relevant screens to create a seamless flow. Initially, I considered including every step with detailed screens, but I decided to prioritize refining the overall flow before adding additional details.
Mockup
Takeaways
Both buyers and sellers can easily place and manage orders through the Aquago mobile application. It will significantly assist water station businesses by helping them track more orders and efficiently manage deliveries.
For buyers, the app offers a seamless experience to order, schedule deliveries, and choose their preferred payment option.
Impact
Next Steps
Identify the tools currently used by water refilling stations in their business operations and determine whether they need a full application or if a simpler management tool would suffice.
Learnings
In this project, I've learned that starting a business can be challenging, particularly for small businesses struggling to manage sales manually. However, proposing a solution like this would greatly benefit local communities, not only supporting sellers but also catering to users who prefer digital solutions for convenience and efficiency.
Reach out to more water refilling station owners to gauge their interest in partnering with an app and explore potential collaborations.
Conduct additional user research on the website and mobile app with a larger group of participants to gather more insights.
Thank you for making it this far! I hope you enjoyed reading it and found it insightful!